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Adopt your Behr.
The campaign is designed to take place in New York.
With a primary focus on it's famous metro system.
Once in a while, a group of staff with bear costumes will come in.
They will replace the posters according to the color of the sky.
We have also designed some tearable paint swatches.
So people could adopt their own bear if they fall in love with it.
Variant is designed to fit into a magazine.
Mock, mock, mockups.